“When Fabric Care Meets Fashion”
The Exhibition and Fashion Show of the Season powered by Ariel PODs
Featuring Antoine Al Kareh’s latest fashion amongst Lebanese talented designers
Beirut, 2014
During the spectacular exhibition & fashion show of the season featuring the season’s latest fashion of Lebanon’s most well renowned designers, Ariel unveiled its latest breakthrough innovation “Ariel PODs”, the most technologically advanced 3 compartments POD in the world that provides best cleaning results while taking care of fabric.
The event, that took place in Beirut Souks, was attended by some of the country’s most prominent and influential figures including fashion designers, stars, artists and socialites, as well as media. It has been a day full of surprises, and guests were astonished to find the models staining the designers’ latest fashion during the fashion show and easily cleaning it with Ariel PODs in a magical act in front of everyone.
Antoine Al Kareh, Lebanon’s renowned fashion designer who revealed his latest dress in the fashion show featuring a sneak peak of his Summer collection, said “Fashion design is all about taking care of fabric, and after I tried Ariel PODs on different fabrics I came to the conclusion that Ariel PODs is the best & easiest solution to all laundry challenges faced by women when trying to preserve their garments color & material.”
The invitees expressed how much they enjoyed the event and Ariel PODs technological advancement and innovation. Amongst which was the Lebanese TV presenter Hilda Khalife, who expressed her pleasure in taking part in this unique and grand event, highlighting that “Ariel PODs is a huge step towards the comfort of all Lebanese women, whether housewives or working females, and even men. With Ariel PODs laundry has never been easier; where all I have to do now is put one Ariel POD in the washing machine drum, throw on top the dirty laundry, and above all it provides me with the best cleaning.”
Jacqueline El-Boghdadi, Ariel’s External Relations Manager, stated during the event that “Ariel always provides women with the latest innovation in laundry, that helps give our consumers the comfort and fabric care they deserve. That’s why we developed Ariel PODs, the most technologically advanced laundry detergent, which provides 3x cleaning power through removing stains, cleaning, and brightening clothes. So simply Ariel PODs brings all the power and convenience that you expect together in one product which provides superior cleaning and superior comfort”
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