L’Oréal Makeup Designer Paris Brings Cannes Film Festival to Lebanon
L'Oréal Makeup Designer Paris, official Make-Up Artist of the prestigious Cannes Film Festival since 1997, recreated the lavish atmosphere of the festival during a glamorous event in Lebanon.
On Thursday, May 19th, in ABC Dbayeh Mall, more than 50 distinguished guests, media, bloggers and influencers, were invited to experience the supreme chic of one of the most coveted red carpets in the world.
The 2016 edition honored and celebrated the talent of each guest as Beauty Creators. Mhamad Harb, official makeup artist of the brand for the Levant region, reproduced on stage this year’s most glamorous Cannes look.
Guests also were given the chance to express their creativity by stylizing their own makeup look on paper with L’Oréal’s latest products: the RED CARPET SUPERSTAR MASCARA for lashes with incomparable volume, RICH COLOUR SMOKY EYE SHADOW PALETTE composed of 10 shades from matte to satin tones; TRUE MATCH GENIUS PALETTE to perfectly even out skin tone; INFALLIBLE EYELINER that lasts 24 hours; and finally, INFALLIBLE OOPS I DID IT AGAIN LIP OMBRE for a dazzling finish.
Just like Cannes honors the best films, L’Oréal Paris Makeup Designer Levant rewarded the three most creative makeup looks with trendy and fashionable prizes: a designer dress by Rayane Bacha, a headband by Aura Head, and a unique pair of Poise Design shoes.
According to Maya Ghantous, Director of the Consumer Products Division at L’Oréal Levant, "The Cannes Film Festival is an exceptional global event to celebrate beauty, fashion, and talent. It is the perfect occasion to unveil our new makeup collection and reveal our latest beauty secrets. Every year on the Cannes Red Carpet, a new beauty line is sketched out for women to recreate, wherever they may be in the world including Lebanon, where the latest trends are closely followed."
This year, on the occasion of the 69th edition of the Cannes Film Festival, L’Oréal Paris Makeup Designer reinvented its digital existence with "Full Access", a 360-degree experience that allows the public to follow the brand’s 30 international muses, with a completely interactive immersion. "Full Access at Cannes is fully part of L'Oréal Paris’ ambition to be at the forefront of digital innovation, enabling its online community to experience backstage live with our ambassadors," states Cyril Chapuy, Global General Director of L'Oréal Paris.
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