Chouchic : The Cutting Edge Fashion Destination in the Arab World


"In order to be irreplaceable, one must always be different." - Coco Chanel

“Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do” – Steve Jobs

Is fashion and tech entrepreneurship the new “hot” match? - Could be. At least this is what we have seen last year. There were quite a lot of fashion – tech related startups that created a big buzz among global tech community. Clothes Horse, Snapette, Net – A - Porter and Fashiolista are some of them.

What about the Arab World? Can this match revolutionize the fashion business in the Arab World? We think yes. There are some super shiny stars out there trying to make this happen. DIA – Style,, MarkaVIP and Lebanese Chouchic are among the top ones.

Seeqnce had a chance to interview Sara and Dina, Founders of Chouchic and find out more about the idea behind this project.

What is Chouchic? – It is a website that offers private daily sales of luxury and upcoming top fashion labels, running for a limited period of time. ChouChic features the most sought after brands across the realm of women and men’s clothing, bags & shoes, accessories, beauty & lifestyle products. ChouChic members are offered generous fashion “insider” discounts.

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