Horizon Draftfcb Wins Big at Cristal Festivals
3 gold awards, 4 silver, 3 bronze and 12 shortlists
DUBAI, 11 February, 2013 – Horizon Draftfcb has cause to celebrate in the wake of an astonishing haul of awards from the 2013 MENA Cristal Festival held in Lebanon last week. NIVEA, NIVEA for Men, OREO, Just Falafel and charity Tamanna were amongst the clients who won or were shortlisted across 11 of the 15 categories available picking up a total of 22 honours.
The touching “September Christmas” for Tamanna by Horizon Draftfcb Beirut and Dubai was praised in categories across the board. The campaign won gold and silver in Promo & Direct; a gold and bronze in Corporate & PR; silver in Integrated; and finally, a bronze in Media to add to the gold in Brand Entertainment & Content from the global Cristal Festival. It was also shortlisted for three other awards, as well as ads “Ring” and “Sandbags” from the charity’s “Break” campaign achieving another two shortlists in the Press category’s NGO/Charity/Public Interest section.
Another silver winner included campaigns for Just Falafel’s “Fresh Radio” spots in the Radio: Food & Drink category while “420 Oreos” for Mondelez International was acknowledged with a shortlist in the Outdoor category’s Food and Drink division.
Horizon Draftfcb Dubai’s campaigns for Beiersdorf brands NIVEA and NIVEA For Men were also amongst the winners. “Captivating Tales” for NIVEA Musk won silver in the Arabic Culture category and NIVEA for Men “Tough Men Choose Sensitive” was shortlisted twice in the Promo & Direct categories.
Horizon Draftfcb Cristal Awards and Categories
Global Brand Entertainment & Content, Gold: Best Use of Integration of Experimental Events, Tamanna “September Christmas”
MENA Promo & Direct, Gold: Best Use of Ambient in a Promotional Campaign, Tamanna “September Christmas”
MENA Corporate & PR, Gold: Public Realtions/Events/Sponsorship, Tamanna “September Christmas”
MENA Promo & Direct, Silver: Best Use of Promo & Activation, Tamanna “September Christmas”
MENA Integrated, Silver: Tamanna “September Christmas”
MENA Arabic Culture, Silver: NIVEA Musk “Captivating Tales”
MENA Radio, Silver: Food & Drink, Just Falafel “Fresh Radio”
MENA Corporate & PR, Bronze: Integrated Driven by PR, Tamanna “September Christmas”
MENA Media Bronze: Great Causes / Public interest, Tamanna “September Christmas”
MENA Media, Shortlist: Best use of ambient, Tamanna “September Christmas”
MENA Media, Shortlist: Best use of event , Tamanna “September Christmas”
MENA Digital & Mobile, Shortlist: Integrated Campaign, NIVEA Musk “Captivating Tales”
MENA Promo & Direct, Shortlist: Best Integrated Campaign in Direct Marketing, NIVEA For Men “Tough Men Choose Sensitive”
MENA Promo & Direct, Shortlist: Best Integrated Campaign in Promo & Activation, Tamanna “September Christmas”
MENA Outdoor, Shortlist: Food/Drink, Mondelez International “420 Oreos”
MENA Press, Shortlist: NGO/Great Cause/Charity/Public interest, Tamanna “Break” (“Ring” & “Sandbags”)
About Horizon Draftfcb:
With an equal focus on creativity and accountability, Horizon Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a regional, fully integrated marketing communications agency operating against a single P&L, Horizon Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With 37 years of regional expertise, Horizon Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Rafic Saadeh, Chairman & CEO; Saad Hijjawi, Vice-Chairman; Gregory Tikhanoff, President & COO; Gabi Kaddoum, CFO; Alain Hochar, CCO; Tony Rouhana, Vice President; & Mazen Jawad, Group Managing Director. Horizon Draftfcb is part of Horizon Group, encompassing also BPN (MBU); Blue Barracuda (Digital), GolinHarris (PR), & Frontline Shopper (Shopper), with over 400 Horizoners working in the Middle East region. All Horizon Group agencies are part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com