Philippines Drops 'SEX' for Health Slogan

The Philippine Health Department said Tuesday it had dropped a cheeky slogan that recommended 'SEX' for call center workers after the industry failed to find it funny.

The SEX tagline, which stood for "Stress-free, Eat the right foods and Exercise", was supposed to encourage the country's army of call center workers to lead healthier lifestyles, said Health Undersecretary Enrique Tayag.

"We thought it would be funny. They used (the acronym) SEX to make it a simple message," he said.

However representatives of the call centers objected, saying their sector was already being stigmatized by reports that HIV infections were higher among their workers, Tayag told Agence France Presse.

He said he also did not expect newspaper headlines such as "Call Center Agents need to have more SEX: Department of Health."

The department is still continuing the campaign but with the tamer slogan of "Live Well, Work Well", Tayag said.