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Puma Names Former Adidas Man as New CEO
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German sportswear giant Puma on Thursday named Bjoern Gulden, a former professional footballer and top manager at rival Adidas, as its new chief executive.
"The administrative board of Puma today appointed Bjoern Gulden, 47, as the sports and lifestyle company's new CEO, effective July 1. He succeeds Franz Koch who left the company at the end of March," the company said in a statement.
