Award Winning Agency SPIRIT PR Holds ‘Event of the Season’

The most talked about event of the season - the mammoth launching of the all-new BMW 3 Series and the all-new BMW 6 Series Gran Coupe – was achieved by regional communication network SPIRIT PR, after being commissioned by BMW to present an awe-inspiring evening for its 4000 plus guests, the agency said in a press release Thursday.

No stranger to presenting some of the region’s most exclusive events, SPIRIT PR, has been lauded for achieving one of the most successful events of the year in the region.

The chosen event, which can only be described as the most inimitable and pleasure-fueled ever, was held at the upper level adjacent to Beirut’s Zaitunay Bay, Thursday evening, June 7.

With SPIRIT’s proven track record in PR innovation, creativity and true team spirit, the client knew they had hired the best and most competent agency to execute an event of this caliber, starting with the creation of the invitation cards to the design of the giveaways, all following a single and solid concept created and established by the agency for this unique event.

The SPIRIT PR Creative Team rose to the occasion, transforming the space from a blank canvas into a stunning masterpiece, where many ‘firsts’ occurred in the same day. Among the instantly erected trees, an impressive 3D Mapping show was presented on a huge 24 meter-wide screen, a first for a car brand in Beirut, drawing gasps from invitees. Beyond the screen the towers surrounding Beirut Marina stood tall, as if acknowledging this amazing accomplishment.

None of the SPIRIT creative think-tank’s attention to detail was spared in the preparation of the high-end standards that the client expected for the event. Emotions and creativity were highly visible and left invitees buzzing with positive comments regarding what they had witnessed throughout this launch.

Invitees had come to witness the BMW launch yet left with the images of the best event of the season etched in their minds, thanks to the incredible creative tendencies of SPIRIT.