Dubai, Saudi to Launch $1-Billion e-Commerce Site

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Dubai business magnate Mohamed Alabbar announced Sunday the launch of a $1-billion regional e-commerce site in a joint venture with the Saudi sovereign wealth fund and other Gulf investors.

Noon.com is to go online in January with a 50-percent investment from the kingdom's Public Investment Fund and the rest from around 60 investors led by Alabbar, who heads the emirate's real estate giant Emaar.

He told a press conference that distribution centres are being set up in the Saudi cities of Riyadh and Jeddah, along with a giant warehouse the size of 60 football stadiums in Dubai.

"We expect to become a world player but will concentrate firstly on Saudi Arabia and the United Arab Emirates," said the president of Emaar, the company which built the world's tallest building, the Burj Khalifa in Dubai.

With an initial inventory of 20 million products, the online retailer aims to expand to Egypt, the Arab world's most populous state, at the end of next year or early in 2018.

Alabbar, quoted by Bloomberg, said Noon would be traded on stock markets after five to seven years.

Products will include fashion, books, home and garden, electronics, sports and outdoor, health and beauty, personal care, toys, children's and baby products.

With e-commerce growing fast in the Middle East, the region's Souq.com, founded in 2005 as an auction site before expanding into general retail, is often described as "the Amazon of the Middle East".

In February, Souq.com announced it had raised $273 million from international investors to finance expansion plans.

Comments 3
Thumb chrisrushlau 14 November 2016, 18:15

There are four items currently available: Hariri t-shirts, with and without beard, and three different versions of King Salman's autobiography, "Takfiri: And Loving It!". There is a musical-comedy version featuring the Saudi Air Force Precision Hospital-bombing Squadron, an all-picture version narrated by a famous Hollywood filmstar and Member of Knesset, Juliano "Ralph" al Thani, and the original hand-written Arabic manuscript electronically reproduced. The latter version costs 1.2 million dollars a copy. So far NATO has purchased 16 copies, the EU has purchased 16 copies, and KSA has purchased 458,000 copies, a move criticized by market analysts and financial experts but touted by KSA's Ministry of Wish-fulfillment as a reliable way to balance the books in an unstable time.

Thumb _mowaten_ 15 November 2016, 01:10

rofl

Thumb _mowaten_ 15 November 2016, 01:17

when you're not sucking up to americans you're spitting on anything Lebanese.... typical self-hating arab.